AgFirst Farm Credit Bank provides financing, as well as a range of technology and other services, to a network of agricultural lenders in the United States and Puerto Rico. Located on Main Street in Columbia, S.C., AgFirst is committed to providing a comfortable, inclusive work environment. We believe in investing in our employees so they can help lead our $35 billion company into the future. Do you share our passion for making an impact on the world? You may be a great fit for our AgFirst family.
AgFirst is seeking a Marketing Strategist who is responsible for supporting assigned partners and internal clients with conceiving and managing the performance of marketing and communications programs and campaigns. As such, the Marketing Strategists manages a number of relationships with AgFirst association marketing teams and or internal bank clients and creates strategies that support their business objectives.
As part of the role, the Marketing Strategist works closely with associations or internal clients to fully understand their business objectives and, based on best practices and experience, proposes the right channel mix, messaging and content strategy and measurement plan to achieve stated objectives. The Marketing Strategist, will work closely with the bank’s Marketing Operation Manager, to create such recommendations and to coordinate resources and scheduling of activities.
The Marketing Strategist acts as the single point of contact and has ultimate accountability for the execution of programs and campaigns and will use data to inform recommended strategies as well as to improve performance through optimization.
Although this is an individual contributor role, the Marketing Strategist has the ability to marshal resources from throughout the organization to complete the work. The role requires understanding of marketing and communications, including knowledge of marketing channel capabilities and best practices, as well as familiarity with common marketing Key Performance Indicators (KPIs), with a focus on digital marketing. The Marketing Strategist is familiar with digital marketing, media planning (digital and traditional), direct mail, email, web, social media and content strategy.
The Marketing Strategist, who reports directly to the bank’s Executive Director of Brand, Marketing and Product Management, is also responsible for reporting campaign and program results and makes recommendations on how to improve performance using those insights.
Budgetary responsibilities to ensure the highest level of fiscal accountability that aligns with Bank objectives and strategic initiatives.
Duties and Responsibilities:
EOE, including veterans and individuals with disabilities.
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