AgFirst Farm Credit Bank provides financing, as well as a range of technology and other services, to a network of agricultural lenders in the United States and Puerto Rico. Located on Main Street in Columbia, S.C., AgFirst is committed to providing a comfortable, inclusive work environment. We believe in investing in our employees so they can help lead our $35 billion company into the future. If you are looking to fuel your professional development and gain exposure in the field of Marketing apply today!
AgFirst is seeking a Senior Marketing Specialist who is responsible for creating and implementing content for B2C marketing functions, company website, digital PPC campaigns and communications. Develop content for and administration of all social media, blogs and webinars. Implement and manage lead generation/tracking program from first point of contact to final sale.
Maintain all digital assets, including photo libraries, and videos. Responsible for CRM analytics, reporting, functionality, and e-blasts. Track and measure success of all digital campaigns. Develop print collateral, literature, banner ads, etc.
Create graphics for posters, banners, tradeshow booths, mailers, brochures, and websites.
Develop PowerPoint presentations – with imagery and copy. Generate copy for and execute email marketing newsletters and campaigns.
Responsible for providing information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions. Plan and implement various target marketing and research projects and interpret results.
Duties and Responsibilities:
Create and develop marketing campaigns that support the goals of our customers and drive lead generation through print and digital mediums.
Responsible for conceptualizing and designing print and digital materials including, but not limited to ads, direct mail, PowerPoint presentations, website updates, value added content, email campaigns, PPC assets and any other special projects as assigned.
Customer Experience/Project Oversight.
Research and analyze consumer behaviors that will support inbound and outbound marketing strategies.
EOE, including veterans and individuals with disabilities.
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